Adding video to your arsenal for marketing your book or drawing more readers to your blog can be a real boost. More and more people are turning to vlogs instead of blog reading as well as book trailers to decide what they want to read next.
Although I am new to attempting the video platform, there are a few tips I can give you. First off, begin simply. If you don't know much about video editing software or how to create your own videos, don't start with a complicated software program that requires some previous experience.
The following two videos are examples of some very simple video software programs.
Here's one that my husband and young daughter created for the Chapter Book Challenge using an app called Adobe Voice which they downloaded for free to my husband's ipad.
Here's one, using the same app, that I created to go along with my previous post about creating book covers.
Which brings me to another tip: If you are creating a vlog for learning purposes, be sure to include a transcript of the video. While video is the growing trend, there are still many people who don't have the luxury of listening to a video and still others who prefer to read the post rather than watch it through a video. Adding a transcript gives them options and prevents any of your readers/listeners from leaving your blog without learning what they came to learn. (In the case of the above video, the transcript can be found here.)
Check out the free software that is out there. There are hundreds of free video creation,slideshow creation and video editing software apps out there and many of them are free. If you have a Mac computer or laptop, then you will most likely have iMovie on your computer already. Here's a slideshow style video that my husband made for Melusine Muse Press using iMovie on his Apple laptop. My husband also likes using Microsoft PowerPoint to create slideshow-style videos. If you have a non-Apple computer, then you might have MovieMaker on it. Not all of the Microsoft computers have this program but some of them come with it already loaded.